BROWNGROTTA ARTS
TURNING GALLERY EXPLORATION INTO AN IMMERSIVE, USER-POWERED ART EXPERIENCE.
The browngrotta arts (BGA) website hosts a uniquely expansive art collection currently highlighting 200 artists and their stories, and cataloging thousands of artworks. A powerful database and content management system enables the gallery to document sales and exhibitions, as well as manage inventory simply and effectively.
oBJECTIVE
CREATING A NOT-TO-BE-MISSED ART EXPERIENCE
The initial desire for a revamp of the browngrotta arts’ website was to offer art lovers a more inviting and immersive experience, encouraging them to spend more time on the website and explore the art, digitally engaging with it in a new away. An early adopter of online art sales, browngrotta arts wanted to update its website in order to accommodate larger, higher quality images and promote sponsored events.
The new website features multiple images of each work, information on upcoming and past exhibitions, artists, and art news. The site takes advantage of Collekt’s algorithm, designed to offer website visitors with curated content based on their artistic preferences. Within five months of its unveiling, website viewers were on average remaining on the site 98.64% longer.
feature
A REMARKABLY POWERFUL DATABASE
The gallery’s uniquely robust CMS provides measurable advantages for website visitors, collectors, and the gallery itself. Website visitors can easily navigate from artworks to articles to exhibition information, to the gallery’s book and art store.
User experiences are enhanced with robust search capabilities that enable visitors to pull results based on a number of features including price, size, color, material, country of origin, and more. Collector information is stored in detail in the gallery’s back-end database. Sales dates, prices, exhibitions, and publications in which a work has appeared are compiled, an unprecedented resource for insurance, appraisal and donation purposes.
Unlike other platforms which offer templated entries, Collekt's CMS is completely custom. The browngrotta arts designed data entry process makes the gallery’s works-as well as their display and promotion-simplified and specialized. The database can store and sort through an unlimited amount of information about the works through its unique system.
Upcoming
What’s Next for BGA?
Upcoming for browngrotta arts is a “Like” feature for visitors of the online gallery to curate a list of their favorite works, facilitating personalized conversations between the gallery owners and potential buyers.
visit browngrotta